How clean is clean?
Everyone wants clean these days. Toxic-free beauty, organic food, herbal dishwasher soap. Chemicals are out, natural is in.
The “clean” movement promised us healthier products and pressured big companies to use better ingredients. It’s also become a marketing catch-all that can mean anything and everything. (Any brand can slap “clean,” “green,” or “natural” on its label.) And while many a consumer welcomes a more transparent shopping experience, there are issues plaguing this new category.
Last week, Sephora recalled a Herbivore Botanicals face cream due to mold. It turns out, if you believe this Reddit thread, the trendy natural skincare brand has a history of failing to ensure the quality of its inventory. A number of products have reportedly gone bad often as soon as opened.
The incident highlighted a growing problem: the efficacy of “natural” preservatives. In the rush for pure products, some brand have failed to institute adequate substitutes that can accommodate mass production. A…
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