'Social Wellness'

Everyone wants to be a community-building brand! Plus more news & trends: 'Protein candy,' vitamin brand woes, and why are GLP-1 makers funding body positivity orgs?

Welcome new readers! (We’ve hit 15K subscribers! 🎉) A heads up that Well To Do starts with an essay followed by a roundup of the latest news & trends!

Updates:

• I spoke with Religion News Service about The Well Church, a “church where wellness meets spirituality in community.” This ties back to the New York Times piece I wrote several years back about organized religion getting in on wellness to woo back worshippers (Ramadan bootcamps, Catholic meditation apps, Jewish prayer hikes, etc.)

Religion News: A church where wellness meets spirituality

RELATED: NYT: Where Group Prayer Meets Group Fitness

—Rina Raphael

Elaine engaging in some social wellness.

‘Social Wellness’

One of the top questions I’m asked these days: How do we make our brand a social wellness brand?

I get it. So many brands now clamor for “community,” “connection,” and “social health.” 

Noom’s new app, Noom Vibe, for example, wants to “foster social connectedness” through audio “community circles.” Cannabis brands claim they promo…