The Sun Care Market is Growing (But So is an Anti-SPF Movement)

Also: SoulCycle's latest bet, niche skincare sectors, the latest Gen Z trends, and more wellness industry news.

Updates: Free Inquiry magazine dissected the current issues within the wellness industry in what might be one of my favorite reviews of The Gospel of Wellness. An excerpt:

The manufactured blame of the individual consumer for what ails them is a key theme of this book. “We prioritize our inner private response over our potential ability to change situations via collective effort,” writes Raphael. And our inner private responses are heavily influenced by an avalanche of marketing that tells us we are constantly coming up short. The wellness industry convinces us, especially women, that we live in a “culture of lack,” in which we’re “always on the cusp of missing something to achieve a desired state.” And whatever new need has been manufactured, there’s always a fad diet and an enlightened guru who’s ready to sell you a complicated map pointing the way. Just the path, though. The “X” on the treasure map seems to keep moving around, and so we have to keep buying new maps.

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