There’s a Subtle Wellness Industry Shift (and It Doesn’t Annoy Me)

Plus: What's trending in supplements, latest backlash to "clean beauty," viral TikTok diets, and more wellness industry news.

Stress Faace's moisturizer looks like a stress ball. (Dieline)

Last summer, I wrote a feature for the LA Times on how strict, aspirational Goop-ified wellness was showing signs of decline. Following the pandemic, consumers were tired of the fear-mongering brands and ridiculous “health”-screeching products. The glossy “clean” labels and beat-your-body-up exercise regimens were better associated with the perfectionist, productivity-pressured “girlboss” era. (No offense to millennials, of which I’m a proud member.)

A year later, I can finally see an inkling of where I hoped the industry would lean—and what it can better encompass.