What should we think about the ‘de-influencers’ trend?

There's a lot of buzz, but it isn't necessarily all that new.

Well To Do has just been named a best health & wellness newsletter! 

What a coincidence because I have some news: Well To Do is moving to a paid subscription.

As much as I love composing this newsletter, it is work. It takes effort. It is written in the evenings, on Sunday mornings, and during precious hours I could be watching more 30 Rock reruns. 

Also, by switching to a paid model, I can do more original and in-depth reporting—the kind I do for outlets like the New York Times and LA Times! Now I can do it for you. And I can do it more regularly. I also plan to include all the salty takes I wish I could share but often need to tone down for outlets.

If you value this newsletter—and would like to see it continue!—do consider a paid subscription. For $5 a month, you can get news, trends, analysis, and a whole lotta opinion. And hey, forecasting too: I predicted the decline of Goop-ified wellness and the wellness industry’s shift a year before Gwyneth started shuttering her stores.

Anyway, …